Production Co: Paul Haverley
Client: Boeing
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Working under the creative direction of Paul Haverley we produced a series of 12 stings for the launch of Boeing’s Dreamliner Aircraft.
Entitled ‘How will you travel through life?’ the sequences were designed to encourage the audience to emotionally and intellectually engage with Boeings Commercial Airplanes deepening their personal connection to the Brand. Each clip represented a frozen moment in time, a slice of life from the perspective of the individual within the images.
The sequences were filmed in Hi Def and were then combined with stills, library material and graphics by our After Effects team. Finally original music was composed to complete the picture.